InnerWisdom

InnerWisdom is a Houston-based mental health clinic that needed a modernized brand and digital presence. I worked with Solace Media and Alex King (The Social Compost) to lead a full rebrand that included a Messaging Guide, brand identify, website, merchandise, and collateral.

Their team had served Houston for over 30 years, but their outdated website and materials didn’t reflect their expertise or growth. The brand needed a full refresh to match the quality of their psychiatric programs and communicate with empathy, clarity, and professionalism. The team also wanted support rolling out the new brand across every touchpoint, from scrubs to intake forms.

I led a full rebranding and messaging project, starting with surveys and interviews to understand how clients, caregivers, and staff experienced InnerWisdom. The team then developed a new logo, visual identity, brand voice, and messaging guide to help InnerWisdom speak with one voice acros all platforms. Solace Media designed and developed a fully custom WordPress website with custom illustrations and subtle animations. I also wrote bios, case studies, and service descriptions in close collaboration with the team.

Beyond the digital presence, I worked with Alex as he created collateral including branded t-shirts, scrubs, signage, and van wraps.

My favorite part of this project was the 2025 Break The Cycle campaign, where their messaging and personality really started to shine through. Check out the Break The Cycle landing page, or visit InnerWisdom’s website.